Two-thirds of American adults use Facebook. And it’s likely that most, if not all, your customers use Facebook to communicate, shop or search for local businesses.
Is your business on it? If your answer is no, you’re missing out on a huge opportunity. A well-established Facebook presence can help you connect with more customers and showcase the work you do. Check out these six tips to get you started.
1. Create a unique page.
A Facebook page is your business’ command center. The site will be where you interact with users, so it should stay true to your brand. Get started by adding your business logo as the primary photo for your page and showcase what your business does for your cover photo.
2. Snap a photo.
To grow and engage your followers, you’ll need to create worthwhile content. Caravella Demolition Contractors in East Hanover, New Jersey, has built a strong following of more than 5,500 by using this strategy.
“I have two of my people in the office that I put as admins. They’ll throw a couple pictures on and tell fans where we’re at today,” says John Caravella, president of Caravella Demolition. “It just seems like the momentum is going really well. I’ve actually gotten maybe 25 jobs off Facebook.”
The most successful Facebook posts are short and visual, driving your followers to comment, share and like. Look for ways to take photos from the jobsite to give your followers a glimpse of what you’re working on. It only takes a minute or two, and significantly increases engagement over text-only posts.
3. Record a video.
If you can take a photo, you can certainly try recording a quick video from your phone. Facebook prioritizes video content, putting it in your followers’ news feeds more often than photos or status updates. Video better captures the action of your work, increasing views and engagement.
“I like to take video as much as I can to showcase the work we are doing,” says Bill George, owner of Bill George’s Dump Truck and Loader Service, LLC. “I’ve found I get more of a response from my audience in clicks, shares and likes.”
4. Engage your followers.
If your engagement is low, start a conversation with your fans. Ask them questions and respond when they comment. Engaged fans are more loyal and likely to buy.
But, keep it simple. Facebook users make decisions quickly. You may only have a few seconds to get them to react before they move on to the next post.
5. Leverage friends of followers.
When your fans interact with your page, their friends will see their activity in their newsfeed. Set up polls and encourage them to check in to your business on Facebook to let their friends know where they are. New customers are more likely to try your business if their friends use it.
6. Let customers speak for you.
The best form of marketing is through word of mouth. Let your customers share their experiences on your page and highlight customers who you’ve done business with recently. Also, encourage them to review your business page. Positive reviews are displayed prominently on your page, helping you build trust with potential customers.
Caravella Demolition added the Reviews feature to their page and has racked up dozens of positive ratings.
“People see the type of company we are, what we do and how we do it. I’ve had certain people call and say they don’t care what the price is, they just want us there,” says Caravella. “If there’s somebody on Facebook that knows me and needs a demolition job, I’m 99.999% getting that call.”